Interview: Jungle Jim magazine

1. What was the inspiration for setting up Jungle Jim and what is the ethos/agenda of the magazine?
   I think both of us (Hannes and Jenna) were at a stage when we were working on things that were dependent on outside factors – people, money, circumstance etc. It was becoming frustrating and we dreamt of having a creative project which we could run on our own terms – something we felt was important, but also not too serious (Little did we know…). One day it just reached a crisis point – we were sharing an office at the time – and we decided to start a magazine. Hannes has a background in independent publishing, but I had absolutely none – so we were guided by very little other than what we thought we could achieve, and for which we felt there was a need. Looking around, there were very few print magazines offering the magical combination of storytelling and images I remembered from childhood. We wanted the adult version – something different, shocking, ‘out there’ – and where I could sometimes get away with publishing my own writing! At the same time, I was becoming more and more interested in pulp writing, the ethos of that time – where writing was accessible, imaginative, visual, dramatic, narrative-driven and relatively ego-less (for better or worse). Of course, it’s easy to idealise that time, but we felt there was also a lot to learn – especially in a country where reading is not the entertainment of choice. We became fascinated with the idea of western pop-genre ‘clashing’ with Africa, of the new truths and exciting ideas this could reveal – and potentially the sacred cows we might upset. So we launched the magazine with this ethos: “Jungle Jim is a bi-monthly illustrated print publication, aiming to showcase narrative- and concept-driven African stories. Taking from the pulp tradition, we publish short and serialised fiction that entertains and engrosses in all dramatic genres, accessible to all, but with a high quality of writing. We seek to publish stories that explore the collision between the visceral daring of pulp and the reality of living in Africa.” And our motto is: “African tales of the uncanny and the unexpected.”